HomeAdvisor launched as ServiceMagic.com in October 1999 to provide homeowners an efficient and easy way to find home service providers. ServiceMagic was acquired by IAC in September 2004.

In October 2012, ServiceMagic was rebranded as HomeAdvisor. In addition to changing its name and logo, the company completely redesigned its site to deliver homeowners an improved user experience, as well as new tools and resources to help them with all of their home repair and improvement needs.

Operating as an independent brand, HomeAdvisor has grown at an impressive rate. As of 2015, the company has helped more than 35 million homeowners tackle their home projects.