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Three-Quarters of Baby Boomers Are Not Prepared to Age in Their Home.

HomeAdvisor Aging-in-Place Report Underscores Need for a Shift in Dialogue

October 17, 2016 (Golden, Colo.) – HomeAdvisor’s 2016 Aging-in-Place Report reveals that while homeowners are familiar with typical aging-related projects, they view them as irrelevant. More than 86 percent of the homeowners surveyed are familiar with common aging-related renovations, but less than a quarter (22 percent) have completed an aging-related project. The report discusses the need for a new dialogue about aging in place and suggests three solutions to achieve this: change the perception, focus on livability and maximize smart-home technology.

“For an aging population of homeowners who plan to maintain an active lifestyle, traditional aging-related renovations aren’t only unnecessary, they’re unwanted,” said HomeAdvisor’s Housing Advisor Marianne Cusato, who prepared the report. “It’s time to change the conversation from medically-oriented aging-in-place renovations, such as adding grab bars, to thriving-in-place projects that homeowners of any age can enjoy.”

Highlights of the Aging-in-Place Report:

  • The perception is aging-related projects are solely for elderly or disabled homeowners. Among homeowners who’ve never considered a renovation, 40 percent say it’s because they don’t have a physical disability and 20 percent say they don’t consider themselves old enough for such a project.
  •  Homeowners are planning to stay in their homes but aren’t preparing to do so. A majority of homeowners (61%) are planning to stay in their home indefinitely as they age and the aging-in-place dialogue needs to shift to how aging-related tasks, including adding extra kitchen seating and open floor plans can help homeowners thrive in place and make their homes more livable regardless of age.
  • Smart-home technology supports independence, but is being under-utilized to help older homeowners improve their livability. Two-thirds (67 percent) of homeowners over age 55 believe smart-home technology could help them as they age, yet fewer than 1 in 5 (19 percent) have actually considered installing it for such purposes.

The report also reveals the most popular types of smart-home technology to help homeowners thrive in place. The three types of technology homeowners are most interested in include home security, thermostats, and lighting.

“Smart-home technology, such as smart-home lighting, which can prevent falls when entering a dark room, is no longer only for the tech-savvy homeowner,” said Cusato. “The current generation of smart-home gadgets can provide comfort and safety, as well as significantly add to the home’s livability.”

The 2016 Report is comprised of results from a recent survey* conducted among homeowners and HomeAdvisor’s network of prescreened home professionals. For the complete Aging-in-Place Report, click here. For more information about HomeAdvisor, visit

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About HomeAdvisor
HomeAdvisor is a nationwide digital home services marketplace providing homeowners the tools and resources for home repair, maintenance and improvement projects. HomeAdvisor’s marketplace lets homeowners view average project costs coast-to-coast using True Cost Guide, find local prescreened home professionals and instantly book appointments online or through HomeAdvisor’s award-winning iOS and Android mobile app, Apple Watch, or Amazon Echo. HomeAdvisor is based in Golden, Colo., and is an operating business of IAC (NASDAQ: IAC).

Media Contact:
Steffanie Finkiewicz
PR Manager, HomeAdvisor
(303) 963-8030

*Data included in the Aging-in-Place Report is based on results from a survey conducted by Qualtrics on behalf of HomeAdvisor. The survey was fielded from August 10, 2016- August 23, 2016 to 279 professional respondents, of whom 235 reported completing aging-related tasks and 586 homeowner respondents, of whom 586 reported being age 55 or older.