May 28, 2015 (Golden, Colo.) — HomeAdvisor, a leading local home services marketplace, and Adopt-a-Pet.com, North America’s largest non-profit pet adoption website, announced today a program to raise money for Adopt-a-Pet.com. Through this program HomeAdvisor will donate up to $15,000 on behalf of dogs nationwide.
After receiving feedback from dog owners that the doorbell jingle in HomeAdvisor’s TV commercial caused their dogs to bark excitedly, HomeAdvisor saw an opportunity to turn the attention into support for a very important cause. Through this partnership, HomeAdvisor will donate one dollar to Adopt-a-Pet.com on behalf of each dog submitted by pet owners and will double the donation if they upload a photo of their dog to Facebook, Instagram, or Twitter using #inthedoghouse.
“While we never intended for our TV commercial to upset dogs or their owners, we’re proud to have this opportunity to work with Adopt-a-Pet.com and help raise money for the more than 15,000 animal shelters they support, including some here in Denver,” said HomeAdvisor’s Chief Marketing Officer, Allison Lowrie. “Giving back to the community is a strong part of HomeAdvisor’s company culture, and connecting dogs with loving homes through Adopt-a-Pet.com is a cause we’re honored to support.”
Pet owners can contribute to Adopt-a-Pet.com through the HomeAdvisor donation page, as well as view adoptable pets in their area. HomeAdvisor is making donations until the $15,000 goal is met.
“The money donated by HomeAdvisor will help Adopt-a-Pet.com to grow our life-saving service to save even more shelter pets,” said David Meyer, President and Co-Founder of Adopt-a-Pet.com. “We’re excited to have the support of HomeAdvisor to help promote pet adoption to their network of homeowners.”
How to donate to Adopt-a-Pet.com:
•Visit the #inthedoghouse donation page
•Click on the “donate” button and HomeAdvisor will contribute a dollar to Adopt-a-Pet.com
•Post a dog photo using #inthedoghouse to Facebook, Twitter, or Instagram, and HomeAdvisor will double the donation
Brooke Gabbert, Vice President of Corporate Communications
HomeAdvisor.com is a local home services marketplace providing homeowners the tools and resources for home repair, maintenance, and improvement projects. HomeAdvisor’s marketplace lets homeowners view average project costs coast-to-coast, find local pre-screened home professionals, and instantly book appointments online. Access to all of HomeAdvisor’s resources is free for homeowners, with no membership or fees required. HomeAdvisor is based in Golden, Colo., and is an operating business of IAC (NASDAQ: IACI).
Adopt-a-Pet.com is North America’s largest non-profit pet adoption website. We help over 15,000 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies advertise their purebred and mixed breed pets for free to millions of adopters each month. Sponsored by the pet lovers at Purina, Bayer AnimalHealth LLC, and Petco Foundation we help homeless dogs, cats, and even rabbits and other animals go from alone to adopted. But we don’t stop there. Adopt-a-Pet.com also provides valuable information on the human/companion animal relationship to help keep pets healthy and successfully living in their loving homes.