October 19, 2016 (Golden, Colo.) — HomeAdvisor, an operating business of IAC (NASDAQ:IAC), today announced it is enabling the ability for people to seamlessly book home services with the call-to-action button from a business’s Facebook Page. The call-to-action button is one of Facebook’s new Page features to help drive business outcomes and HomeAdvisor has been testing its Instant Booking service on Pages as part of this initiative over the past several months. Any service professional in the HomeAdvisor network can now allow people to instantly book appointments directly through their Page’s call-to-action button.
“Facebook Pages help businesses reach customers where they are already spending time, making it easier than ever for customers to find the information they need to get things done” said Chris Terrill, CEO of HomeAdvisor. “Our Instant Booking marketplace — a marketplace that will drive one million transactions since last year’s launch — will leverage Facebook Pages to help homeowners instantly and conveniently book appointments with service providers offering 500 services from emergency repairs to kitchen remodels.”
Professionals participating in HomeAdvisor’s prescreened marketplace must pass a criminal and financial background screening prior to being accepted into the exclusive network. In the past 12 months, HomeAdvisor has received more than 11 million project requests from homeowners looking for home service professionals to help them complete home projects. These requests will drive an estimated $40 billion in gross marketplace transactions through HomeAdvisor’s marketplace this year.
“The gaps between social, search and online marketplaces are bridging at an unprecedented rate,” Terrill continued. “This announcement paves the way for an important paradigm shift — one that will digitize “word of mouth” recommendations for the modern consumer. HomeAdvisor is thrilled to be at the forefront, allowing homeowners to book prescreened home service professionals not only through mobile and smart home devices, but also through the world’s leading social media platform.”
For more information, visit HomeAdvisor.com.
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HomeAdvisor is a nationwide digital home services marketplace providing homeowners the tools and resources for home repair, maintenance and improvement projects. HomeAdvisor’s marketplace lets homeowners view average project costs coast-to-coast using True Cost Guide, find local prescreened home professionals and instantly book appointments online or through HomeAdvisor’s award-winning iOS and Android mobile app, Apple Watch, or Amazon Echo. HomeAdvisor is based in Golden, Colo., and is an operating business of IAC (NASDAQ: IAC).
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Jody Privette Young
For HomeAdvisor, Inc.