September 25, 2015 (Golden, Colo.) – HomeAdvisor, a leading local home services marketplace, has launched an exclusive sponsorship program with several premier home improvement brands. HomeAdvisor’s inaugural partners include Mohawk Flooring as the exclusive flooring sponsor, Cosentino as the exclusive countertop sponsor, IKO Roofing as the exclusive roofing sponsor, and PPG Paints as the exclusive painting sponsor.
The sponsorship provides premier placement opportunities on HomeAdvisor.com for companies to get in front of the millions of homeowners who use HomeAdvisor each year. This unique opportunity provides sponsors with custom content pages and brand exposure on all key placements in the HomeAdvisor experience including True Cost Guide and Pro Reviews.
“Each year more than six million project-ready homeowners visit HomeAdvisor.com to find a pre-screened professional and are looking for brand recommendations for their projects,” said HomeAdvisor CEO Chris Terrill. “Showcasing these premier brands on our site is a great addition to the homeowner experience and provides significant value for the sponsor brands.”
The sponsorship also provides online visibility for the sponsor brands on HomeAdvisor’s partner directory network, including Better Homes and Gardens, realtor.com, Build.com, and This Old House. The network provides an additional 15 million combined views each month for sponsors and their network of professionals.
“Cosentino collaborates with its customers and partners to offer design solutions that build value and inspire people’s lives,” said Lorenzo Marquez, VP of Marketing for Cosentino North America. “This partnership will put Cosentino in front of homeowners who are looking for innovative products that Cosentino is known for including Silestone®, Dekton® and Sensa by Cosentino®.”
To view a sponsor page, visit Cosentino’s resource page. For more information about HomeAdvisor visit HomeAdvisor.com.
HomeAdvisor.com is a local home services marketplace providing homeowners the tools and resources for home repair, maintenance, and improvement projects. HomeAdvisor’s marketplace lets homeowners view average project costs coast-to-coast, find local pre-screened home professionals, and instantly book appointments online. Access to all of HomeAdvisor’s resources is free for homeowners, with no membership or fees required. HomeAdvisor is based in Golden, Colo., and is an operating business of IAC (NASDAQ: IACI).
Vice President, Corporate Communications