HomeAdvisor Acquires Leading Dutch Home Improvement Marketplace, Werkspot.com
Golden, CO (DATE) ServiceMagic Europe S.à r.l. announced today the acquisition, via its subsidiary HomeAdvisor B.V., of Werkspot.com, the Netherlands’ leading marketplace connecting homeowners with qualified craftsmen.ServiceMagic Europe S.à r.l. is a European subsidiary of HomeAdvisor, Inc., a U.S.-based company that connects homeowners with pre-screened and customer-rated service professionals and provides a suite of comprehensive tools, products and resources to help with home improvement, maintenance and repair needs. In addition to the Netherlands, HomeAdvisor’s international operations include Canada, France, the UK and Germany.
Founded in 2006, Werkspot is the leading consumer brand in the Netherlands for home improvement, repair and maintenance needs. The company connects homeowners with a network of over 8,000 screened and qualified craftsmen who pay an annual subscription for the service.
“Werkspot has developed a leading consumer brand in the Netherlands by offering a great product and successfully promoting the service through traditional brand marketing,” said Craig Smith, CEO of HomeAdvisor International. “We are building a leadership position in Europe and believe that the Werkspot model and their leadership in the Netherlands will help accelerate our international growth”
“Werkspot has become market leader in the field of home improvement,” said Ronald Egas, CEO of Werkspot.com. “The acquisition of Werkspot by ServiceMagic Europe, a worldwide player in the home improvement market, brings a strong backing to the already well-positioned company in the Netherlands.”
Egas will remain CEO of Werkspot and report to Simon Greenman, CEO of HomeAdvisor Europe.
HomeAdvisor is a leading website and mobile app provider offering resources for home repair and improvement projects. HomeAdvisor’s patented ProFinder technology matches homeowner projects to the nation’s largest network of over 80,000 pre-screened, customer-reviewed home improvement professionals. Homeowners can make informed home project decisions using resources including: Pro Reviews, featuring reviews from homeowners who have actually been connected with the service professionals they review;Cost Guide, providing average costs for projects coast-to-coast; Home911, offering dedicated 24/7 emergency home repair support; as well as robust home tips and project planning tools. Access to all of the site’s features is free for homeowners, with no membership or fees required. HomeAdvisor is based in Golden, CO, and is a subsidiary of IAC (NASDAQ: IACI).